Be salesReady™
Be salesReady™

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Part two: "your price is too high" responses

Beginning points for developing your responses to the "price is too high" objection…

•  "That's a valid issue, Susan. Several of our current customers had those same concerns at the beginning. Let me show you some examples of how those purchases paid off."

•  "I understand your price concern, Bob. In fact, I'm sure several others in the room have similar thoughts. Initially, the price can seem high, but in the mid and long terms, I'm pretty sure you'll be very excited about the return on investment. Let's take a look."

•  "Yes, it does seem a bit high initially. When you look at the complete value of it over the life of its service, I think you'll feel much more comfortable with the investment."

"My philosophy is that not only are you responsible for your life, but doing the best at this moment puts you in the best place for the next moment."
American TV host and producer,
publisher and philanthropist

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SALESTOUGH™ ('sAlz - tuf): adjective

  1. characterized by uncompromising determination
  2. resilient
  3. relentlessly prepared, objective and service-oriented

Get the SALESTOUGH™ manifesto by the cofounders of No fluff, no clichés, no jargon.

Included in this book:

  • 8 fundamentals to being SalesTough™
  • Opening statement guide
  • Networking guide
  • Closing checklist
  • Top 30 open-ended questions for those in sales
  • The classic 1500-word essay on initiative and responsibility, A Message to Garcia

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